A creative process that makes all the difference. 

 
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Brief

As the crux of compelling creative, our creative directors work with you to nail your brief and help you achieve your objectives.

 
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Pitch

To give you work that goes above and beyond, we source creative from a diverse group of creative talent, who pitch their ideas to win.

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Test

Systematic neuro testing and validation remove bias and help you choose a campaign your audience will love as much as you do.

 
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Execute

Our production and media specialists can take your campaign to market, ensuring it packs a punch in all the right places.

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Using neuro testing to boost effectiveness

In a world where people are bombarded with information on every front, it’s never been harder for brands to cut through in a meaningful way.

To connect with your audience, an idea needs to be noticed, retained and then acted upon. Which only happens when the brain believes that the message is useful.

 

 

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For maximum impact, your creative needs to deliver
on the following attributes:

Memorability – How much of your campaign will your audience remember?

Relevance – Is your message relevant
to your audience?

Likeability – Will people like your idea?

Attention – Does your creative grab
people’s attention?

Brand impact – Does your creative link strongly with your brand?

Emotionality – How strong are the emotions people will feel about your campaign?

By looking at these attributes in a systematic way, neuro testing allows you to measure the impact of your creative on your audience. So you can get into the minds of your customers. Literally.

 
 
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Tap into what makes your audience tick

In partnership with Neuro-Insight, our neuro testing provides you with metrics and proof points at key stages of the creative process – from choosing a concept to measuring the effectiveness of your ads once they’ve aired.

Using rigorous SST (Steady-State Topography), we track the brain activity of viewers to analyse their response to your creative including their attention, emotion, recall and engagement.

Our research team evaluates the data for Iconic Triggers™ – key moments where your creative has a strong impact on the viewer. These triggers can then be used to boost your campaign’s effectiveness across all touch points.

 
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Why neuro testing works

  • Real-time responses, free from outside influence

  • Quantified subconscious and emotional responses 

  • Consistent metrics across a range of media and platforms  

  • Measures that correlate with real behaviour

  • Based on science, proven in the market. 

To see our process in action, check out our recent work.