About Marbl
Marbl founders; Owen Joyce (left) and Adam Elliott
Adam Elliott
Adam spent most of his career at some of Australia’s leading media companies. During his 21 years at the Seven Network, Adam noticed the constant pressure on clients to maximise their marketing ROI.
In an effort to get results, business owners and marketing teams were searching for more agile ways of working with suppliers and streamlining resources within their own organisations.
Adam also witnessed the critical role of creative in driving ROI – something we believe can determine as much as 70% of a campaign’s success. Viewed in this way, the media channels and placement are the easy part.
Clients not only lamented a lack of agility and fresh thinking, but – surprisingly, in the age of data and analytics – the way ideas were chosen based on ‘gut-feel’ rather than hard evidence so Adam felt it was time for something different.
Owen Joyce
Owen has worked in senior sales, marketing and leadership roles in a number of industries over a 20 year period and has developed a keen interest in how science supports art where getting results is concerned.
Content development is a highly creative process. However, using proven science where possible can help to dramatically improve the contents’ effectiveness. Whether it’s a 30 second TVC or a 5 minute recruitment video, careful consideration of scripting, imagery, sound and talent will determine its ability to attract the desired audience.