Are you ready?
It’s 2022, and competition for talent is at a 13 year high. The pool of candidates has shrunk considerably and the number of companies seeking to hire has reached record levels. With conditions expected to remain this way for up to five years, never before has your Employer Brand been so important.
75% of candidates research an employer after reading a job ad. 37% move on quickly without applying if what they find doesn’t resonate. To help tell your story at scale to candidates who want to learn about your business, we’ll work with you to produce a full suite of evergreen Employer Brand content in various formats. All content is owned by you and can be made available on your website, LinkedIn profile, social media and YouTube channels.
Content will be customised to your business and may include a combination of Hype-reels, Spotlights focused on your unique value proposition and Employee stories. Our team live and breathe candidate attraction and will help you to extract stories that will best resonate with the right people.
If you’d like your content to be seen by more people, we can help you with that too. We’ll build a custom plan to display your content across a range of premium, brand-safe digital publications where passive candidates and the people who influence them are frequently engaging.
We can offer access to over 145 Australian sites and up to 5,500 globally. Engagement rates on these premium sites have been shown to be 3.1 times that of rates seen on social media feeds.
The pandemic has changed employee expectations and perspectives. There are fewer active job candidates per vacancy, and those that are in the market are making the most of conditions heavily stacked in their favour. When producing content to communicate with potential candidates and the people who influence their decisions, it's essential to keep in mind:
messaging needs to resonate with the target audience and not necessarily internal stakeholders who may have different attributes
very few candidates (less than 12%) believe hype reels and sanitised corporate messaging; authenticity and staff advocate involvement is critical
messaging should assume candidates have never heard of your business or considered a job in your industry
content should be everywhere candidates are likely to look; your organisation's website, careers pages, LinkedIn profile, YouTube and socials
avoid the temptation to make the development of employer brand content a marketing exercise; recruitment marketing requires an entirely different lens
Need more info? We use decades of consumer marketing and recruitment expertise to develop and elevate your employer brand and maximise your return on recruiting investments.
